Some additional thoughts on the SB/iPhone news June 4, 2008Posted by fukumimi in Internet, IT, Japan, Mobile, technology.
We can stop talking about 3G iPhone “rumours”. Since SB (and all other Japanese carriers) no longer have legacy 2.xG networks which are actively adding users, a Japanese launch must be equated to 3G. 3G only or 3G+GSM, that is now the question.
Coming just one day after SB’s launch of their ’08 summer collection, one has to wonder what impact the news of iPhone’s launch at some time in the future will have on SB ’08 summer handset sales will be. Given that the two other major carriers have also begun marketing their ’08 summer models, the timing of this announcement could be seen as a spoiler tactic targetting users who might have been thinking of upgrading their phones on rival networks. Many of the upgraders this season will be upgrading into the newly introduced 2-year fixed term contracts for the first time, so this would appear to be a good time to tempt users to switch with a unique offering. IF the iPhone will be a pure SB offering, of course.
SB’s summer ’08 collection launch yesterday was notable for its focus on young women. Women are apparently underrepresented in SB’s customer base, and the announced handset lineup was heavy on models targeted towards women. This may offset the negative impact of the iPhone announcement, a quick strawpoll conducted around the office seemed to suggest that the iPhone will appeal more to techy, geeky young men. The fact that the iPhone form factor and capacitative touchscreen interface isn’t optimal for single handed use especially with long manicured nails counts against the iPhone in the Japanese F1 demographic, for sure. So, targeting women with their summer models and guys with the iPhone may be valid.