Rakuten launches English language site (sort of) December 18, 2007Posted by fukumimi in Economy & Business, Internet, Japan.
The top page has been translated, but that’s it. Not very useful, really.
Rakuten has previously announced that it is setting its sights on overseas expansion, and I guess this is the first tiny step in that direction.
But is this the right way to go about it? English language users might stumble upon the English site, and will quickly see that the rest of the site is not translated. And they will likely never return. First impressions count, and I feel this particular piecemeal approach will be counterproductive.I’m sure they’re currently dealing with the backend fulfilment and logistics issues, and they probably wanted to show some visible signs that they are indeed planning to target non-Japanese audiences. A cynic might say this is an IR play.