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Nintendo DS sales top 18 million July 20, 2007

Posted by fukumimi in Economy & Business, games, IT, Japan, Mobile.
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The Sankei Shimbun reports that domestic sales of the Nintendo DS handheld gaming console has topped 18 million units.

That number translates to one DS for every 7 people. Of course, some of these DSes have been shipped overseas, due to the region-free nature of these devices. Global sales exceeded 40 million units in March, and this suggests there is potential for Nintendo to grow sales outside Japan if it can replicate the model of getting users outside the traditional gaming audience to buy the device.

Most of the DS commercials on TV feature titles which are not games in the traditional sense of the word. There is everything from e-books to brain training to language training to interactive cookbooks and more.

More than a year after the launch of the DS lite, many shops sellout as soon as they stock them. (The Wii is even harder to obtain. The PS3 on the otherhand is plentiful)

I can’t help but wonder if the $100 laptop approach is really a better option than getting Nintendo to supply something based on the DS. Better battery life and real portability.

It can also be used to teach people to actually write as well as type.

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