Yahoo! Japan, the most viewed site in the world June 26, 2007Posted by fukumimi in Internet, Japan.
Netratings have published Japan PV and user numbers for May 2007, and Yahoo! Japan again comes top with 31.8B pageviews/month. Yahoo! Japan has retained the top spot for 85 months, since the first Japanese statistics were compiled in April 2000.
Uniques for Yahoo! Japan have surpassed 40 million for the first time ever, and reach is estimated at a staggering 88%.
y/y growth provides solace for Google, which is up 58% which appears to be poised to rise to #2 web property in Japan imminently. Google is currently behind Rakuten (25.8M users), NTT Communications(24.5M) and Microsoft(24.3M) at 23.8M users, but competitors are showing negligible growth (2~3% y/y) or in the case of Microsoft, a decline (-6%y/y). The domestic total internet user base grew 8% last year, so the #2~4 players’ reach has actually declined. Yahoo! Japan showed 10% growth in y/y user numbers.
Yahoo! Japan’s 31.8B pv/mth figure puts it (just) ahead of the most viewed site in the US, which is the original Yahoo! at 31.6B pv/mth. When you consider that Y! Japan, because of the Japanese language nature draws its user base almost exclusively from the Japanese internet population which is approximately 1/3 that of the US, and Yahoo! US has greater overseas exposure on top of its larger domestic base because its content is in English, the lingua franca of the global internet, the page view numbers are even more impressive.