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Mixi hits 8 million January 30, 2007

Posted by fukumimi in Internet, IT, Japan.
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Mixi, the #1 Japanese social networking site has announced that it has hit 8 million registered users as of January 28th, and is approaching 10 billion page views per month.

Assuming that the users are registering information truthfully (something which is obviously not a given), the age distribution breaksdown as shown below:

Age ~19 ~29 ~39 ~49 50+
PC 9.0% 59.4% 24.6% 5.4% 1.6%
Mobile 15.2% 65.2% 16.3% 2.8% 0.4%

Apparently this translates to one in three people in their early twenties being a registered user (again, assuming that people aren’t lying about their age, and that multiple accounts are not statistically significant. I wonder how realistic those assumptions are)

The PC vs Mobile usage breakdown by gender shows that people registered as female are slightly more likely to access the site via their phones. M/F breakdown – PC 48.2% vs 51.2%, Mobile phones 43.7% vs 56.3%.

So, the younger and more female(?) you are, the more likely you are to access the site via phone rather than PC.

The statistics relating to geographical distribution seem to be using different methodology this time around, as the mobile users now seem to be based exclusively in Japan. I wonder what caused this discrepancy.

Anyway, overseas users apparently account for 4.2% of registered users for PC users.

Comments»

1. Japan News for January 31, 2007 » Japan Probe - January 31, 2007

[…] Mixi, the #1 Japanese social networking site has announced that it has hit 8 million registered users as of January 28th, and is approaching 10 billion page views per month. [Link] […]

2. links for 2007-02-23 at Baron VC - February 24, 2007

[…] Mixi hits 8 million Japanese social network gets 8 million users. Wow. Check out the demographics chart. (tags: mixi social_network) […]


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