Burger King to return to Japan December 15, 2006Posted by fukumimi in Food and Drink, Japan.
It’s the same Lotte and Revamp combination (Lotte will take a majority stake), which brings us Krispy Kreme, whose first store opened in Shinjuku this morning.
Lotte has its own Lotteria hamburger chain (which isn’t particularly great IMO), and it looks like Burger King will be priced higher than Lotteria.
Adamu says 700 yen for a “meal”, which is a bit higher than the prices at McDonalds, which are typically about 10 to 20% lower, and 30-40% higher than Lotteria.
It’ll be competing with the local Mos Burger and Freshness Burger chains at the price point targetted. Mos Burger is my favorite fast food hamburger chain. Although for really good burgers in Tokyo, I recommend Brozers in Ningyocho (around the corner from where I live, actually).
700yen is nearly $6, but it is a lot cheaper than Burger King in the UK, from memory. But then everything in the UK seems to be outrageously expensive these days….