First Krispy Kreme store in Japan opens this friday December 13, 2006Posted by fukumimi in Food and Drink, Japan.
Krispy Kreme‘s first Japanese store opens in Shinjuku this Friday (15th December). The website has a countdown thing going.
As I’ve written before, Lotte and Revamp are behind the Japanese franchise roll out.
I guess there’ll be queues like when the NY Donut Plant and Cinnabon first came to town.
Hopefully they will open some more stores elsewhere soon, as I am not about to queue just to buy some doughnuts.
I think the right strategy for Japan is a similar approach to the strategy adopted for the UK, where they have small stalls at stations and airports and the like, as well as cabinets in supermarkets (there was one in the local Tesco), with a smattering of larger retail stores (like the one in Harrods).