Softbank Mobile pulls an old Softbank BB marketing trick October 18, 2006Posted by fukumimi in Communications, Japan.
Softbank Mobile (the rebranded Vodafone Japan) has announced that it will be giving away repeater antennas for users who have problems with reception indoors. The antennas are worth about JPY20,000 and they also pay for the fitting (apparently the total cost is around JPY50,000).
It reminds me of the marketing ploy employed by Softbank Yahoo BB in (successfully) promoting their ADSL service by having scantily clad women (which I recall quickly became non-descript guys and gals in less provocative clothing) on street corners giving away ADSL routers (which you had to buy or lease with other providers). Of course, you had to sign up to the Yahoo BB ADSL service for like an eternity, probably, with a hefty cancellation charge for early termination.
I’m sure the same free but with a mandatory long term commitment model is in play here…. I wonder if the antenna is configured to be useless for non-Softbank Mobile networks which operate on similar frequencies….