Tissue and toilet paper prices to increase by 20-30% June 11, 2006Posted by fukumimi in Economy & Business, Japan, Shopping.
The big 3 Japanese paper producers (Oji Paper, Nippon Paper Group, and Daio Paper) have all announced price increases for their tissue and toilet paper brands.
Oji Nepia (Oji), Crecia (NPG, marketed under the Kleenex brand), Elleair (Daio) are all increasing prices by 20-30% by the summer. They blame raw materials costs and oil price for the price increase. All 3 businesses have been losing money due to high costs combined with price pressures which have prevented price hikes until now. Crecia announced their price increase in late May, and the other big 3 manufacturers have now both followed suit.
Toilet paper is linked closely with oil prices in many Japanese people's minds due to the images from the Oil Shock in the 70's when people rushed supermarkets and emptyed the shelves of toilet paper rolls.
Can we expect housewives stocking up on tissue paper and toilet paper in preparation for the price increases again?