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Japanese SNS Mixi launches Mixi Music May 24, 2006

Posted by fukumimi in IT, Japan.

Mixi, the leading Japanese SNS (user base should be about 4M now, as they hit 3M on the 1st of March, taking 84 days to go from 2 to 3 million, compared to 4 months and 1 week to go from 1 to 2 million) has announced its Mixi Music service, which will give users the ability to share musical tastes. 

Requires client software "Mixi Station" which works with WMP and iTunes, on XP or Mac OS X 10.3 or later.

Basically it tracks the music played on the client PC. Haven't had time to try it out, but I am guessing it is something like Last.fm (or a part thereof – for the time being at least, I expect they will work to add more features around this app). Linking with iTMS and Amazon.   

The timing of this release is interesting, with Excite Japan having announced that they are bringing Last.fm to Japan. If Mixi can get the features right, they have a big community to leverage already, so they seem to be in a good position. I'm sure there are plenty of users who have Excite IDs as well (which will work with Last.fm JP) but most of the IDs were not created by users who created the IDs explicitly to join a social networking community.

The Mixi Station client software was developed using the glucose nano framework developed by the team at Glucose, a small startup with whom I am well acquainted. (I introduced their blog reader on this blog previously) 

Mixi – the company (which used to be called eMercury) is expected to float on one of the emerging markets exchanges in Japan this year. Will we see more IPO madness?  


1. Ben Miller - May 25, 2006

Thanks for this. Because I can’t read Japanese very well, I depend on you and Kenji Mori’s (www.kenjimori.com) RSS to help keep me up-to-date.

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