From Seth’s Blog: Re group dating (aka gokon) April 25, 2006Posted by fukumimi in general, Japan.
"Marketing guru" Seth Godin picks up group dating:
I wonder how much these sites have caught on though, even here in the land of the gokon. Had a quick look around, but I found no real data. For those of you who don't know what a gokon is: Google
There are plenty of such sites, and there are gokon communities in all of the social networking sites. Is a single feature site the best way to facilitate gokons? From a trust perspective, having the feature in an SNS may provide users with some background information on the prospective gokon partners.
The typical gokon site takes money from users (all users, just the guys, just the gals, etc), or is advertising driven or affiliate revenue driven (such affiliate revenue sites usually have restaurant/bar/izakaya on-line reservations available, and the site gets rewarded on a cost per sale model, usually)
Anyhow, "group dating" or "group blind dates" don't (IMO) really explain the gokon correctly. Maybe the word should be coopted into the english vocabulary.
Haven't been to a gokon in ages. <sniff>