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But Matsushita signals that it is on the offensive March 13, 2006

Posted by fukumimi in Japan, TechCrunch.

Reports in this weekend’s local newspapers announce Matsushita(Panasonic)’s intention to slash prices on its new Plasma displays, thanks to new integrated chipsets and production efficiencies. Matsushita’s Viera brand is the clear leader in the PDP market in Japan, and their announcement will put pressure on Sony and Sharp (the LCD market leader) and others (like Pioneer, a PDP pioneer who is struggling).

Matsushita announced that they expect PDP prices to hit 5000yen/inch about 40% lower than current pricing. That would mean a 42inch display (the smallest full HD PDP panel size available) would retail for less than $2500.

I hope the PDP displays that are coming out are full HD spec panels, that might be enough to tempt me to buy one…. (though personally I would prefer to see a Canon/Toshiba SED display in my living room)


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